Do n’t take care now , but Acer — yes , that Acer — is on the brink of unseating Dell as the second - big microcomputer maker .
Acer ’s rise to the number two smear behind Hewlett - Packard was fueled in part by netbooks and other low - monetary value microcomputer model , as well as what citizenry in the biz call “ vision ” as it pertains to introducing novel PC features months before the contender even recognise consumers want them . The souring economic system has helped too , notes the New York Times , as consumers were course inclined to reinforce PC company that could sell them cheaper hardware .
Perhaps the bighearted piece of the explosive growth puzzle , however , is Acer ’s comparatively recent acquisition spree . The scant inclination read , to me , like a laundry list of PCs that friends and I had possess in the former 1990s :
Over the last two years , it has acquired brand name like eMachines , Gateway and Packard Bell . It shift eMachines as its most low-priced brand , while Acer - branded products provide to the mainstream . The Gateway moniker cover more expensive , flash computers in the United States , while the Packard Bell brand serves the same purpose in Europe .
The four - front branding ravishment bring a thick layer of complexness to the company ’s ultimate goal of establishing a consistent image around the world . But Mr. Lanci says microcomputer Jehovah must follow the lead of automobile society and the ilk of Procter & Gamble with a trade name for every social function now that consumer make up such a big part of the computer business .
These factors have combined to give Acer a certain shot at dethroning the mighty Dell as the No . 2 microcomputer Godhead . That fact sit strangely with us at Gizmodo today , if only because of the short anecdotal evidence we ’ve associate with the brand : Neither Blam or I could name one person we make love who owns an Acer computer .
manifestly someone is buying all these computers ( and that scuttlebutt is n’t think of as a sleight against Acer at all ) , but who ? You ? [ NYT ]
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