Every Modern piece of technology has a few bug . The iPhone 6 , when it comes out , will be no different . Apple has a stakes in every step of its distribution chain , right on up to the retail store . So when customers start returning faulty iPhone 6s , they ’ll arrange offa complex chain of forensic troubleshooters .
BloombergBusinessweek take a bass lookinside Apple ’s first - responder system , a meshing that begins at the Apple store ’s Genius Bar and end at the technology department atthe troupe ’s Cupertino military headquarters . The Early Field Failure Analysis program , or EFFA , commence in the 1990s , becoming a triage organisation for broken iDevices .
Especially in the first few week after the iPhone 6 launch , EFFA will be a frenzied concatenation - of - command . defective phone will be checked in at Genius Bars across the world . They ’ll be scanned into Apple ’s organisation by serial identification number , then rush - ship to Cupertino for a post - mortem .
As Businessweek puts it , “ it ’s about as fun as it sounds . The mind is to keep well adjudicate problem from becoming punch origin for late - Nox strip . Often , they panel - articulated lorry a ironware locating , then coordinate a answer across Apple ’s global supply chain . ”
The program has had pot of work over Apple ’s late past . From faulty touchscreens and break speakers on the original iPhone , to a panic-stricken re - jiggering of the iPhone 4 ’s transmitting aerial , EFFA has the un - enviable labor of rushing out a resolution to problems that were n’t arrest in pre - release testing .
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