Apple is reportedly face immure demand for its M2 - powered MacBooks , so much so it ’s held back significantly on any more M2 cow dung production in what ’s change state out to be a rough start for Apple ’s 2023 laptop computer ambitiousness .
Areportfrom Korean - linguistic process news internet site The Elec claims that the Cupertino Company halted all output of its M2 series chips for MacBooks in the first two month of 2023 . The report also enounce that , in March , the company was only producing one-half as many of its Apple silicon chips compare to the same meter last year .
The outlet based this information on data about major Apple chipmaker TSMC , which stated how many Apple packaging married person party received chip so far in 2023 . None of these separate companionship received stock in January and February , fit in to the outlet . This intermission reportedly shuttered the full setup of Apple chipmaking , include the solder Lucille Ball and adhesives used to craft the M2 chips . An unnamed official source from an unknown Apple packaging partner tell The Elec that they received just half the act of M2 payload in March compared to M1 demand last yr .
The 16-inch MacBook Pro powered by the M2 Pro chip is a solid though expensive device, though Apple’s reportedly cut production on M2-powered MacBooks.Photo: Michelle Ehrhardt / Gizmodo
Some of The Elec ’s datum is based on theOutsourced Semiconductor Assembly and Testing news report . Gizmodo was unable to independently confirm the data from the report . We reached out to Apple for comment but we did not directly get a line back .
Apple CEO Tim Cook has previously mentioned his company was impacted by a “ very challenged ” computing industry during the company’sQ1 profit reportback in February . While hetold investorsthe company has a “ competitive vantage ” with its proprietary Si , he did not know how the rest of the twelvemonth would fiddle out , though he did fix that it would be “ rough in the curt term . ”
WhileApple has had an M2 - powered MacBook Pro since 2022 , Apple first announced it wasbringing the M2 chip to its heavy MacBook Prosin January this class , through the more powerful M2 Pro and M2 Max chips . Gizmodo ’s Michelle Ehrhardt establish therewasn’t much on the larger , faster MacBook Pro modelthat made it worth the cost over an M1 model .
Apple ’s exit schedule seems unaffected for now . The rumour engine has it that we should shortly see anew 15 - inch MacBook Airand another upgrade to2022 ’s M2 - powered MacBook Air .
Apple has already faced some headwinds function into 2023 . Recent reports say the Cupertino company has beendelaying some less immediately of import projects in an effort to stave off layoff . In the meantime , Apple seems to be gearing up forM3 , which it ’s rumor to be pose into hardware such as the iMac . We ’ll have to wait and see when and how the companionship will set out sticking its raw atomic number 14 in its laptop lineup . WWDC 2023 is come presently , though the company has persist tight - lipped if we will see anything new from its laptop batting order .
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