According to Reuters , it ’s Apple that ’s going to be squeeze the Big Four for concessions as contract renewals take place over the next month , notthe other agency around . While they might be solicit for an iTunes subscription serving , Apple will be shoving them in EMI ’s footsteps , toward selling more music without DRM .
https://gizmodo.com/big-four-asking-apple-for-subscription-service-251972
One unknown record exec in reality admits that “ EMIstruck a dealthat place all of us at a disadvantage . ” More interesting is the exec ’s subsequent nugget that “ If Universal give-up the ghost , then everyone has to trace . ” Reuters suggest that Universal is in fact study a DRM - gratuitous partnership with … Amazon . The label are clearly wary of the monster100 million - sellingiPod / iTunes machine .
https://gizmodo.com/official-emi-to-release-music-drm-free-248836
collapse that Apple has the upper hand here — one that seems to be getting strong — and will probably be taking from the labels at the negotiating board rather than giving , why has “ there has even been talk of [ the labels]getting a cutof sales of iPods themselves ” ? It ’s never going to happen . Ever .
https://gizmodo.com/microsoft-zune-paying-off-the-industry-one-label-at-a-213677
If “ privately , executives accept that following EMI ’s move it is only a subject of prison term ” why not go ahead and make the move and protrude chalking up more sales online now , rather than after ? It would be in their best interest to take the initiative while they still wield a fair amount of bargaining power — Steve smells weakness , and if they crawl back later , he ’s going to take them for the ride of their living .
Apple experience having upper hand in music negotiations[Reuters viaMac Rumors ]
Applehome entertainmentiPodITunesUniversalWarner
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