TheWall Street Journal is reportingthat Best Buy plans to match the toll of net retail merchant like Amazon over the holidays this twelvemonth , as well as offering free dwelling delivery when store are out of stock .
accord toa good ol’ “ individual familiar with the matter ” , the electronics chain is assuming the scheme over the holiday time of year to draw customers away from shopping purely on-line . That ’s something that will appeal to many consumers — especially those who favour a traditional shopping experience .
Maybe that contradiction in terms is just reflective of the conundrum all prominent - loge retailers face : they need to keep up with online retailers , but they do n’t want to fall back view of what once made them successful . That ’s a knotty call .
Either way of life , price matching would unavoidably draw in more custom . Would you bribe something at Best Buy alternatively of dictate online , all prices being equal ? [ WSJ ]
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