After three calendar month of being grounded keep an eye on two fatal crashes in Ethiopia and Indonesia , the 737 Max may be up for a rebranding .
Boeing ’s principal fiscal officer Greg Smith tell on Monday at the Paris Air Show that the aerospace caller is considering changing the name of its now notorious airplane , Bloomberg reports .
“ I ’d say we ’re being open - minded to all the input we get , ” Smith secern Bloomberg . “ We ’re committed to doing what we need to do to restore it . If that means change the make to fix it , then we ’ll address that . If it does n’t , we ’ll address whatever is a eminent precedency . ”
Photo: Mario Tama (Getty)
The statement comes two calendar month after President Donald Trump paint a picture in a tweet that Boeing should rebrand the 737 Max .
What do I be intimate about branding , maybe nothing ( but I did become President ! ) , but if I were Boeing , I would FIX the Boeing 737 MAX , add together some additional great features , & REBRAND the plane with a new name . No product has suffer like this one . But again , what the infernal region do I have intercourse ?
— Donald J. Trump ( @realDonaldTrump)April 15 , 2019
Boeing did not immediately react to a Gizmodo request for comment , but the troupe told Bloomberg it is prioritise getting the aircraft safely in the air . “ Our immediate focus is the safe return of the Max to serve and re - make the trustfulness of airway and the travel public , ” Boeing told Bloomberg , follow the Smith interview . “ We remain undecided - apt to all input from customers and other stakeholder , but have no plans at this time to change the name of the 737 Max . ”
As CNN reports , Smith tried to expend the Paris Air Show to reassure hopeful customers that the 737 Max ( or whatever it will be call ) will be back in divine service soon .
“ Christian Bible simply can not express the sadness and the fellow feeling that we finger for the phratry and the loved ones of those that were lost in these tragic accidents , ” Smith tell reporters , according to CNN“We’ve been crop with the FAA and regulator around the orb to ensure that we ’re answer all of their dubiousness and addressing any business concern that they may have . ”
But as Boeing was on the defensive , its competitor Airbus revealed that it had incur 100 edict for novel planes , and unveiled its new jet plane , the undivided - aisle , long - range A321XLR that is hypothecate to enter service in four twelvemonth , according to CNN . Last week , CNN reportedthat Boeing had receive no Modern orders in two months . In good tidings for the caller , Amazonannouncedon Tuesday that it ’s fit in to hire 15 more aircraft from Boeing for its cargo fleet .
As CNN points out , aircraft manufacturing business have never changed airplane names stick with major crashes . But the 737 Max has likely received much high-risk publicity than any other specific aircraft — prompting a response from the travel industry . In March , following the first 737 Max crash , travel - provision platformKayak started allowingcustomers to filter base on the plane model .
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