animal have been used to sell products and service since the innovation of publicizing . But do the creatures in question benefit from this multi - billion dollar industry ? presently , no , but Sir David Attenborough want to refine that through a new “ biz - changing ” initiative .

This week , Attenborough helped launch a new projectthat is hop to boost expectant bay window to donate just 0.5 percent of their budget for any movement that sport animals to wildlife and conservation charities . spearhead by the United Nations Development Programme , the investment company is to be call The Lion ’s Share , and hope to help wildlife benefit from being used to deal .

“ The Lion ’s Share demonstrate that by create a belittled deviation today , we have an chance to make an unprecedented difference tomorrow . ”

The undertaking estimates that if just the top 10 advertisers in the world study up the offer to donate to the schema , it wouldgenerate an telling $ 47 million(£35 million ) for the UN - indorse wildlife charities . The aim for Lion ’s plowshare is to for the learned person to be raising $ 100 million a class from advertisers .

This might seem like an challenging idea , but the store already has the like of Mars on dining table . In fact , the American candy manufacturer was one of the found mate along with the UNDP and FINCH .

“ The Lion ’s part is incisively the sort of ambitious first step we need to take for ensure we foster a healthy planet on which everyone – including animals – can thrive,”saidAndrew Clarke , the chief marketing and customer officer at Mars .

“ We ’re passionate about wildlife conservation and keep the biodiversity absolutely necessary for our planet . And animate being need our helper closer to home , too , ” Clarke continues . “ We barrack other company and brands to join us in The Lion ’s Share to serve build a movement to tackle these critical government issue . ”

The campaign is part of the United Nation ’s Sustainable Development Goals , which count not only end poverty but also protect the planet as an integral part of this objective . fend for preservation charities in their role of protecting wildlife and the maritime environment is a primal outcome in helping to make a better world for everyone , and projects such as the Lion ’s Share fund could become intact to this .