Ford Motor Company has just 2.5 % of the U.S. electrical vehicle mart . But if a novel advertising from the carmaker is any indication , Tesla CEO Elon Musk should look out , because Detroit is gun for him . Ford has a raw advertising that pokes merriment at the notoriously thin - skinned billionaire , albeit without naming Musk explicitly . And America ’s flush oligarch will likely see it as a pellet across the bow .
“ Those who need to shoot down things down and then fly away on their personal spaceships when thing get hard , ” the narrator cover . “ But we ’ve arrest 182,000 people and they ’re building . ”
The new ad , first make out byAd Agemagazine , is available onYouTubebut will be making its broadcast debut during the Kentucky Derby . And it ’s a fascinating attempt at achieve middle course of instruction Americans who may be fed up with the whiny and entitled attitude Musk has so often shown on Twitter , a platform he ’s trying to purchase for $ 44 billion .
Gif: Ford Motor Company / YouTube
Musk , cofounder of SpaceX , has antecedently say he ’d like to die on Mars , though it seems likely he ’d have to bring along someindentured servantsto make that happen — servants that would plain be dying with him . But like so much of Musk’sunfulfilled promisesfor the future tense , it seems improbable he ’ll be pass to Mars anytime shortly .
The new ad clearly want to play up Ford workers , but is also doing so as a way to counterpoint the way of life that workers are treat at Musk ’s companies . Tesla , which has roughly53%of the electric vehicle marketplace in the U.S. , is a non - union shop which has a stunninghistory of worker abuse .
https://www.youtube.com/watch?v=UdzGsdgsg10
What will Musk tweet in answer to this advert ? Something either incredibly savourless or wildly inappropriate — the billionaire ’s only two speeds in Twitter conversation .
Which mean we can either expect Musk to say something like “ Ford ? More like Bored ! ” or he ’ll equate the people who forge at Ford to Adolf Hitler , as he did with Canadian Prime Minister Justin Trudeauback in February . There ’s no in-between ground with Musk .
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