You read the title right : detached cars are actually being given away by one of the large automaker in the creation , Toyota - to be more specific , the Scion trade name .
What ’s the catch ? ( ‘Cause you acknowledge there ’s always a catch , right ? ) These are n’t real railroad car , they ’re virtual vehicles ! According to a captivating clause inThe Economiston MMORPGS ( " Massively multi - player online role - play games" " “ pronounced " morpegs" ) , Toyota is the first automaker to enter the arena , give cars away to incarnation living inSecond Life , a virtual world with over 800,000 user .
The point of the game show ? Marketing and PR , what else . Apparently , the freebees are a warm - up , as Toyota design on selling the Scions in Second Life after this month . According to the clause , " Toyota really hopes that an " ˜aftermarket ' develops as embodiment customise their cars and sell them on , thus spread the brand " ˜virally . ' Toyota will be capable to detect how avatar use the cars and might , conceivably , even get idea for engineering science limiting in the real world" ¦ “
And Toyota is n’t the only company that sees braggart money in MMORPGS . Some publication houses are now promoting playscript launches and author readings in Second Life . " The BBC has rent an island , where it holds euphony festivals and company . Sun Microsystems is preparing to give in - world press league , featuring avatars of its top executives . “
The list goes on ! tangible world camber and hotel chains are buy holding , billboards are going up , and property developers are moving in . Clearly MMORPGS are the net of the futurity . 800,000 Geeks serve today , the rest of the earthly concern tomorrow " ¦ the same room the original Internet bloom from the early 90s .
Only this time , advertisers are getting in early .
