If you have n’t learn the hottest tidings of the day , thissimple eggjust broke the record for the most - like mail on Instagram . With 29.8 million likes and counting , it blew past the old record holder , Kylie Jenner ’s baby , which has 18.3 million likes .
The egg account has raised so much attention because it was started with the explicit purpose of simply getting more likes than the Kylie Jenner post . That ’s it . There ’s nothing else special about the testis as far as we know .
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“ permit ’s set a world record together and get the most like Emily Price Post on Instagram . Beating the current earth record hold by Kylie Jenner ( 18 million ) ! We got this , ” the invoice posit when it was started on January 4 , 2019 .
And while the egg is obviously some kind of assertion on the banal nature of celebrity and societal medium , I ca n’t help question what comes next .
It ’s undecipherable who ’s behind the nut bill , but they have a lot of eyeballs fixated on them right now . And that kind of engagement online isworth genuine moneyif you ’re willing to betray some ad outer space on your visibility .
Kylie Jenner did n’t have the potential for engagement pass her by . She post an egg - breaking video yesterday with the subtitle , “ Take that little egg . ” An ouroboros of engagement , if you will .
The person ( or bot ) who draw world_record_egg did not immediately respond to Gizmodo ’s request for comment . But we ’ll update this article if we hear back . In the interim , I ’m will wondering what the most likely ad will be for the nut account . Something related to food for thought would be fantastically on - brand , but perhaps too obvious for whoever ’s behind this commentary .
The absolute bad case scenario ? The hackneyed testicle account was started by Kylie Jenner to make artificial competition and upraise more awareness of Kylie Jenner .
Actually , walk out that . The absolute bad pillowcase scenario is that the egg has meter travel ability and go back in time and did n’t bother to kill Hitler and also the egg is sexist and does n’t reprocess and reclines its place on the airplane despite the fact that there ’s no blooming legroom anymore , son of a bitch . But that Kylie Jenner scenario is a close bit .
Update , January 15 , 7:55am : And sure enough , the business relationship isselling metric ton - shirtsnow . But it claims that you only have 24 hours to grease one’s palms one .
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